|DOH Secretary Ona led media to the relaunch of LBK 2|
21 February 2013 :
The Department of Health’s (DOH) Lakbay Buhay Kalusugan: Kalusugan Pangkalahatan on Wheels health caravan now dons a more colorful theme that proudly showcases Filipino family values and the health caravan’s essential services through caricatures that defy ethnic boundaries.
“This is the same health caravan that will be servicing ten areas across Luzon, Visayas and Mindanao starting in Isabela, Tuguegarao and Bulacan in February and March this year. The bus is an effective tool to deliver the health messages and for residents to come to the area,” Ona said. The heath caravan that began in March 2011 featuring the refurbished bus was launched at the DOH through a simple ceremonial announcement and orientation for media alongside the health reporting awards. Health Secretary Enrique Ona led the program.
The caravan will deliver the same maternal, child and family health components the bus is known for by stimulating behavior changes in how to embrace and practice safe motherhood, child care and nutrition and family planning as a matter of healthy living. “We are not just passengers but the drivers in our journey to better health, Secretary Ona said, adding that more than anything else, the health caravan and the entire campaign, is actually about Filipinos being healthy in body, mind and soul.
The Lakbay Buhay Kalusugan: Kalusugan Pangkalahatan on Wheels (LBK-KP) is designed as a festive event, the health caravan is a nationwide comprehensive and multi-channeled health promotion campaign that aims to bring information and education to families in remote communities in congruent to the government’s health reform agenda of universal access to health care.
|LBK-KP bus is a functional roving clinic|
LBK-KP features a bus customized with consultation and examination clinics and a health promotion arena of an interactive exhibit, health classes, storytelling sessions, and entertainment shows.
In 2011 and 2012, the LBK-KP travelled to eighteen areas all over the Philippines, reaching over 38,000 individuals. Also this year, Parangal sa mga Kuwentong Kalusugan Pangkalahatan Health Media Awards will recognize Manila and province-based journalists from mainstream and non-traditional media for excellent stories that tell of ordinary folk’s strides in making a health-conscious community and healthy family. A special prize for bloggers will also be given. “By telling their stories, of their struggles and little successes in life, our friends in the media will be powerful instruments in getting the message across. Needless to say, we should have healthy citizens to be able to build empowered communities,” the health chief concluded.
This is an initiative of the DOH through the National Center for Health Promotion (NCHP). Probe Media Foundation, Inc. (PMFI) provides technical assistance in the project implementation. Partners such as Victory Liner, Association of Young Nurse Leaders and Advocates International Inc, Philippine Press Institute and DKT Starmovers provide additional support to the project.
Meanwhile, the DOH is set to pilot the implementation of its Philippine Health Promotion Program through Healthy Places (PHPP), specifically its Health-Promoting Schools component, in the Diliman Preparatory School by virtue of a Memorandum of Agreement signed by both parties. Health-Promoting Schools, as defined by the World Health Organization, “is a place where all members of the school community work together to provide students with integrated and positive learning experiences, which promote and protect their health, which includes formal and informal health curricula, safe and healthy school environment, promotion and maintenance of adequate health services and involvement of the family and community.”
The Diliman Preparatory School is headed by its President and Chief Executive Officer Senator Anna Dominique M. Coseteng. The School is expected to promote the qualities of a Health Promoting School, such as a wholesome, healthy and safe school environment, presence of teachings on favorable health and nutrition knowledge, attitudes and practices, appropriate health and nutrition services, a coordinated endeavor to link the school with home and community so that there is an effective carry-over of health and nutrition practices learned in school to home and community.